Case Study

Promo Collateral

Print Design + Campaign

Re-marketing campaign.

Denver, CO

A company that creates sustainable and successful electronics trade-in and EOL recycling programs for carriers, non-profits and businesses.

Year
August 2009 - February 2011
Activities
Print + Marketing, Environmental, UI/UX Design‍

Opportunity

Project Summary

Cellular Recycler was going through a major brand re-design campaign that facilitated the opportunity to help design a diverse suite of marketing collateral related to the brand redesign and new guidelines. We worked as a team to strategize a website redesign and campaign with various components. I established custom illustrations used in the final design and produced content for the site launch. We also completed a collection of direct mailers, flyers, brochures, door hangers, recycling bins, shirts and other various campaign messaging needs.

Approach

As a team we strategized and conceptualized a new redesigned website and supporting campaign marketing materials to facilitate the rebrand. We developed brochures, direct mailers, website design assets, environmental recycling bins and additional advertising collateral. Collaboratively we tied the collection of design needs together under one aesthetic umbrella.

Solution

We produced a collective family of printed material based on the newly redesigned brand and established creative hierarchy amongst the related promotional pieces.

Impact

Locally they were able to generate more awareness and participation in the recycling program through the campaign efforts. To this day they are still using some of the assets including the recycling bins allowing consumers and retailers to collect and donate electronics to be recycled responsibly.

Step 4
Step 5
Step 6