This challenge presented an opportunity to modernize and develop a new multi-tenant website product offering and operational processes to improve existing products while streamlining production and deploys. Rapid prototyping and theme development for scaling of website product and business development.
I collaborated with company partners to develop a vision and go-to-market plan. As lead creative I introduced design strategy and spearheaded innovative solutions focused on business development and scalability. I owned product development, process changes and transitions fostering business growth.
We successfully developed a set of scalable themes and skeletons for rapid prototyping expanding development capacity and scaling business product & services. Introducing the rapid prototyping workflow streamlined web development and our capacity for servicing clients. This rapid prototyping also enabled the scalability of our web products and services.
After our campaign launch in 2013 we scaled our products and services exponentially while growing the company rapidly the next several years. So quickly, in fact, we sold the company in a large acquisition with Stack Sports a few short years later and more than doubled our client base. We had an inside joke at our company as several smaller competitors at the time even went so far as to copy our look and feel after the re-design campaign launched.
One foot deep in creative and one foot deep in the alpine. Designing solutions to solve big challenges & suffering in beautiful places.
