The event needed a unique brand identity so we developed a logo, color palette, and visual language that simultaneously stood out from the BigCommerce brand, while still working with it. One of the ways we did that was by incorporating elements from the BigCommerce brand, such as geometric shapes and graphics communicating growth (a visual tenet of BC). To capture the energy of the event, we utilized layered shapes, gradients and a warm, bright orange.
One foot deep in creative and one foot deep in the alpine. Designing solutions to solve big challenges & suffering in beautiful places.
