Under my leadership at SDI Camps we piloted several new products and services to test lucrative opportunities in the market. One of these services was the branding design for some of these youth sport organizations. In one of these deals I had the opportunity to create a unique logo for an organization named Top Dawg Swim Camp that was an extension of Butler University. We also simultaneously built their custom registration website.
With direction provided by the coach and program directors I brainstormed by sketching iconography and terms relevant to their brand name. Through ideation process and then digital vector creation we established a logo for them to use for their camps and clinics. We then simultaneously developed their program marketing and registration website which we maintained for them for several years.
The logo and website are still in use for the organization today. We successfully designed their logo and developed their new website to market their seasonal camps and clinics. The website serves as their marketing and registration platform. The mobile-first website promotes the online registration to their camps and clinics.
After several years the organization is still widely popular and successful financially from their marketing and registration website. The vector logo is still in use on and offline across their channels to promote and market their camp and clinic offerings and further grow their brand.
Design Refinements Photo
Dieline Creataion / Structural Dev Photo
Print Production / Finished Art Photo