Case Study

Top Dawg Swim Camp

Brand Identity + Web Development

Brand Identity + Web Dev

Denver, CO

A Swim Camp that develops swimmers at fun-filled camps focusing on character building, nutrition, swimming technique, training while enhancing the athlete’s “competition” mind

Year
December 2016 – January 2017
Activities
Branding, Digital Marketing, Web Design, UX, Photog, Video

Opportunity

Project Summary

Under my leadership at SDI Camps we piloted several new products and services to test lucrative opportunities in the market. One of these services was the branding design for some of these youth sport organizations. In one of these deals I had the opportunity to create a unique logo for an organization named Top Dawg Swim Camp that was an extension of Butler University. We also simultaneously built their custom registration website.

Approach

With direction provided by the coach and program directors I brainstormed by sketching iconography and terms relevant to their brand name. Through ideation process and then digital vector creation we established a logo for them to use for their camps and clinics. We then simultaneously developed their program marketing and registration website which we maintained for them for several years.

Solution

The logo and website are still in use for the organization today. We successfully designed their logo and developed their new website to market their seasonal camps and clinics. The website serves as their marketing and registration platform. The mobile-first website promotes the online registration to their camps and clinics.

Impact

After several years ​the organization is still widely popular and successful financially from their marketing and registration website. The vector logo is still in use on and offline across their channels to promote and market their camp and clinic offerings and further grow their brand.

Step 4

Design Refinements Photo

Step 5

Dieline Creataion / Structural Dev Photo

Step 6

Print Production / Finished Art Photo