The creative agency I was working for at the time landed a new client in Boulder Colorado, Cellular Recycler. We were in the midst of delivering a brand re-design campaign inclusive of a number of projects including their new website. During this phase we had the opportunity to design several products including a large recycling bin that would be placed in business locations to collect recycled phones they could then return to the company for a small payout. They needed a variety of sizes and bins for specific businesses and locations such as counters or corner displays.
I conceptualized some fun bold design ideas to make the bins vibrantly stand out in otherwise unnoticed business locations such as the dark corner of a retail front or a boring desk in the courthouse. Using modern device illustration vectors and a bright earth blue and green background to relate the family of sizes but differentiate the looks slightly from bin to bin. Lastly, we adjusted messaging and logo branding for specific retail locations and partnerships.
The final design for the bins was an eye-catching vibrantly colored cardboard bin with device illustrations driving a call to action to recycle old electronics. The bright colors drew attention to the bins despite their placements being in otherwise low traffic areas within courthouses, businesses, warehouses and more.
The design was a huge success and still in use 11 years later. In fact, I just stumbled on one in my local courthouse as I was renewing some documents and I even had a new counter bin mailed to me from the company so I can collect our own electronics to be recycled responsibly. Pretty cool to see the lifecycle of this project when normally designs don't last that long on the shelf.
One foot deep in creative and one foot deep in the alpine. Designing solutions to solve big challenges & suffering in beautiful places.
