Case Study

Rail Made Easy

Brochures

Rail Made Easy re-marketing campaign.

Denver, CO

Dedicated to making rail easy through bundled services including rail freight, terminal, and switching services, Multimodal transloading, car storage, land purchase and industrial development

Year
August 2014 - October 2014
Activities
Print Design, Marketing Cohesion, Publication Design‍

Opportunity

Project Summary

I partnered with a creative agency as a contracted extension of their main team to help design and pitch brochure design concepts from an existing design that would set the stage for a brand new website redesign. Through applying redesign aesthetics and existing brand assets I created a fresh new design to bring their marketing collateral to life in tandem with the new design campaign. The client leveraged a progressive new design and message "Rail Made Easy" setting them apart from the competition in their market. This creative license allowed for a fluid collaboration and a successful product.

Approach

I was independently contracted by a design firm to assist in the concept and presentation of a new brochure design inline with a new redesigned website to be launched. We collaborated on concept and ideation and then pitched a series of designs. One of mine was the chosen design direction and we worked together to finalize the brochure design and send to print.

Solution

We designed a fresh progressive brochure design reflecting the new branding campaign and design aesthetics while beautifully displaying the information at hand.

Impact

The brochure was a small piece of the puzzle but a contribution to the larger campaign and rebranding efforts. Through a modern fresh design the train company was able to differentiate themselves in their market and leverage that to grow their business.

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