Case Study

Marketing Collateral

Publication

Marketing + Flyer

Denver, CO

RMG is the largest GI practice in the Rocky Mountain region operating 15 offices, six state-of-the-art Endoscopy Centers and a specialized pathology laboratory

Year
May 9, 2011
Activities
Concept, design and layout of flyer. Pre-press.

Opportunity

Project Summary

RMGA was a client I produced a lot of work for in the duration of my time with that specific agency. I had the opportunity to create a number of projects for them including newsletters, email templates, quality reports and even shirts. This time I had the chance to design a direct mail flyer for patient visits to highlight their expanded services and locations. I emulated the branding throughout the collateral and created a number of related designs to help market their services.

Approach

Using pre-established brand guidelines I created a unique flyer design using existing creative resources and cohesively relating the marketing materials.

Solution

I created a slick flyer to advertise their expanded services and new locations with a simple clean design. The flyer was then used in a direct mailer campaign to generate awareness.

Impact

Our designed flyers were successfully distributed through their direct mailer campaign to raise awareness around their expanded services and new locations. They effectively communicated the information through simple clean design.

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