Case Study

Never a Dress

Stationary

Illustration + Print Design

Denver, CO

Full-service digital agency delivering high-impact design solutions to purpose driven brands.

Year
2021
Activities
Concept, Illustrator, Print Design, Copy

Opportunity

Project Summary

These Mother's Day cards are sure to make any mom shed a tear. Say thanks and send this motivational card to your maternal network. The "It was Never a Dress" cards are meant to uplift the mother figures in your life and praise them for being inspirational role models in your life journey. Not just for Mother's Day, you can send these cards year round to thank those important figures in your life.

Approach

I brainstormed and sketched some fun witty design ideas prior to creating the illustrations. I decided on a card size then created the vector graphics before designing the card layout. Thinking up witty copy was a piece of the process to engage both visually and with good messaging. Once I landed on messaging and illustration I worked to layout the card in an aesthetically pleasing way before finalizing the design for print.

Solution

The final card design is sure to be a tear jerker for any maternal figure who receives it as a gift. The motivational theme is meant to uplift those inspirational figures in our life and thank them for all they did for us. The fun illustration and message is great for both Mother's Day or any occasion year round.

Impact

These cards are perfect for anyone with a sense of humor or those who like to shake things up when it comes to their stationary and greeting card choices. One card not enough? No problem, order a whole set to hand out to close friends or mail to friends and family. The cards come with a single blank white envelope for you to drop into the mailbox right away. Encased in a biodegradable film packaging sleeve and shipped in 100% recycled rigid mailers these cards are an eco-friendly option for sustainably minded shoppers!